Enterprise Feedback Management

There has been much talk about Enterprise Feedback Management in recent times, but to many, it may be difficult to understand how to achieve real business success with it.  This paper is designed to provide an overview and explain how, when deployed correctly, it can significantly benefit customer-facing organizations.

First, let’s clarify what EFM is. Effective EFM requires two main components:

1. A software platform responsible for handling customer sample, distributing survey invitations, collecting data and reporting information relevant to user role.

2. A partner company to assist throughout EFM implementation and ongoing delivery with tasks such as face-to-face reviews and data interpretation with insight and actionable recommendations for improvement.