This further creates a high level of tension on brands’ systems, processes and their employees. It’s critical, during this time, for brands to ensure that the experience delivered continues to focus on the Brand Promise or it will break the relationship with the consumer.
Amid these unprecedented changes, Ipsos has tracked the different initiatives, best practices and steps taken by brands to adjust to this new environment, to provide support, care and protection to customers facing fear of contagion, confinement, or other restrictive measures.
So how can your brand make a difference in times of crisis?
Please Click HERE to access recording of this webinar to learn how to foster and measure customer emotional attachment as well as real-life examples of excellent crisis communications from brands across industries in Hong Kong & the region, to inspire and help your business adapt during these unpredictable times.
Ipsos Webinar Series: Harnessing the Power of Emotions in Customer Experiences
Join our complimentary webinar on Harnessing the Power of Emotions in Customer Experiences. Register now and learn more from our local experts - or let us know if you would prefer a tailored presentation for your business.
[WEBINAR] The Forces of Customer Experience
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,