How to Identify Great Ideas Before your Competitors

If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.

7 August 2013

Product Development
Product Innovation

Does your research lead you to GREAT INNOVATIONS ?

If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well. Or, you might have found yourself in the awkward position of trying to explain how a product that didn't test well tuned into a runaway success.

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How to Identify Great Ideas Before your Competitors - Aug 2013

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