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Product Innovation

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Innovation Press release

Ipsos is again ranked the No. 1 Most Innovative Insights & Analytics Company in 2025 GRIT Top 50 Suppliers list

This marks Ipsos’ third consecutive year as the top company in Greenbook’s GRIT Business & Innovation Report.
Ipsos | White paper | Innovation in inflationary times
Product Innovation Publication

Innovation in Inflationary Times

A playbook for innovation leaders in the CPG industry.
Ipsos | White paper | What makes a new product succeed
Shopper Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
How to Identify Great Ideas Before your Competitors
Product Development Publication

How to Identify Great Ideas Before your Competitors

If you've worked in new product development long enough, you've probably had to defend soundly researched ideas that didn't seem very inspirational, but hey, they tested well.