This exclusive event for brand marketers will unveil key highlights from over 100 brands evaluated in the study and provide a retrospective on how brands in Hong Kong have evolved in the past year.
Brands have meaning, personality and attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence.
For a brand to succeed, it has to reach its audience, connect with them, and get them to buy into the brand’s promise. But for a brand to have real influence, it needs to win on a few more dimensions. The Most Influential Brand Study 2021 will reveal key dimensions that define and determine the most influential brands in Hong Kong over the past year.
So don’t delay and join us on the day to find out more!
Maritess Turingan, Director - Brand Health Tracking, Hong Kong