[Webinar] China Go Global - Building Successful Brands Overseas

This complimentary event offers invaluable insights into the challenges and strategies for Chinese brands succeeding internationally.      

Our expert, Benoit Tranzer, Global Service Line Leader for Brand Health Tracking at Ipsos, will explore brand building, emphasizing storytelling, cultural heriage, and emotional connections. 

Learn from the experiences of BYD, Hisense, Lenovo, Huawei and TikTok, and others who have successfully balanced product and brand marketing. 

Discover how renowned brand such as Miniso, Budweiser, and Uniqlo, have effectively repositioned their offerings to capture new markets. 

Additionally, Benoit will examine cultural nuances through case studies including Erborian and Chagee, offering a lens into leveraging lifestyle and heritage drive brand differentiation, and the broader impact of brand storytelling and building emotional connections.   

Don't miss this opportunity to gain actionable insights that could redefine your brand's global strategy.   

We look forward to your participation. 

Speakers :

  • Benoit

    Benoit Tranzer, Global Service Line Leader
    Brand Health Tracking

Media & Brand Communication