[WEBINAR] Discover Contextual Brand Tracking
Tracking expectations, context, and empathy to build successful brands.
Brand Tracking is no longer an isolated tool to gauge the market. When done well it enables brands to know how to achieve the right balance between short-term sales (tactics) and efficiency of spend with long-term brand building and marketing effectiveness (strategy), with the right metrics provided at the right time to help fuel profitable brand growth.
However, in the new age of digital commerce and social media, brands are no longer in control. People are.
A revolutionary new approach to brand tracking.
Contextual Brand Tracking provides a gateway to understand and track comprehensive drivers of brand choice that are often ignored in brand performance research, revealing unbiased, organic and spontaneously generated insights into people’s critical needs and wants in context of the category, and of what matters in their lives.
These are then combined with brand KPIs related to how people think and act in distinct consumption or purchase situations, to create a holistic picture of how consumers and brands interact.
Join this webinar to discover the power of Contextual Brand Tracking, with real-life case studies showcasing:
How leading brands chart a realistic path to success by attracting more people, more often and more easily.
How they make new and different occasions become relevant to future success and how they overcome competition in those different situations.
How to put people back at the centre of tracking by integrating what they say organically about your brand, its competitors, the category and beyond - in their own words.
How brands can understand whether they are perceived as truly empathetic and find ways of fulfilling people's aspirations, in the context of their world and the wider world.
