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"African Women" Ipsos Study: Women as Key Drivers of the African Economy
Conducted in seven African countries, the study paints a picture of motivated, independent and optimistic women who are a driving force in this rapidly developing continent.
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Brand Purpose
Brand purpose is a strategic concept which provides a reason for a brand to exist beyond making a profit and encompasses the philosophy behind a brand, and what helps to drive it.
Brands with a purpose that feels too distant from people's everyday lives may struggle to create those connections. A strong purpose will relate to people in all their spheres of concerns. -
Thailand 2017, Beyond the concerns.
As addressed in this Ipsos Flair report, Thailand is a country in mourning but it's also a place where the prospect of hope and renewal exists, despite a weak economy.
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Understanding Society - A Healthy Understanding?
This international review covers a range of health issues including patient experience and expectations, behavioural interventions, the importance of health literacy, and the opportunities and challenges of ageing populations.
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Flair Thailand 2017 - Beyond the concerns
Welcome to Ipsos Flair, Thailand. Our 2017 rendition, “Beyond the concerns”, offers a unique perspective on the mood of the country. 2017 represents a crucial year for the Thai economy which has latterly suffered from weak growth.
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Ipsos Encyclopedia - Brand Equity
The many definitions for Brand Equity cover similar ground. At its simplest, Brand Equity is a measure of a brand's current health, strength or ability to generate sales, or usage, among its target audience. A more complex and financially-based definition of Brand Equity, is the "net present value of the profit stream management expects the brand to generate through time."
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Product testing
With InnoQuest*Product, we help you develop new products, improve existing products and maximize a product’s life and profitability using a product lifecycle approach.
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Audience Measurement in the Data Age
Media audience measurement is in robust health. Worth $7 billion in 2014, according to ESOMAR, it represented 16% of market research spending.
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Trends in Food, Beverage & Consumer Insights in China 2016
Ipsos has done a research in 2016 to investigate the top emerging trends of China’s food & beverage consumption and consumer insights from 10 aspects, namely food safety, food health, organic food, package, globalisation, innovation, new channel, energy supplement, snacking and customisation.
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Connected Health: Coming, Ready or Not
Who is using a connected health device and why? Who or what is really influencing uptake? How do doctors, patients and the general public perceive the future of connected health…?