Trends in Food, Beverage & Consumer Insights in China 2016

Ipsos has done a research in 2016 to investigate the top emerging trends of China’s food & beverage consumption and consumer insights from 10 aspects, namely food safety, food health, organic food, package, globalisation, innovation, new channel, energy supplement, snacking and customisation.

Some facts from the report:

• 86% of the consumers consider food safety when buying food
• Over 30% of 1st and 2nd-tier city consumers often buy green/organic food
• A considerable number of consumers generally concern themselves with food package
• Over 80% of consumers often buy imported food
• 80% of consumers from 1st and 2nd-tier cities buy food/beverages online
• The popularity of running and fitness sports stimulate the demand for functional drinks
• Flavor snacks has gradually become a popular afternoon snack and meal replacement food

The report is now available as below.