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[WEBINAR]How mobile research can help your business: Case studies to learn from
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences.
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Ipsos InnoSpark: Foods Consumers Crave Asia Pacific
Foods from different regions or cultures – as well as artisanal foods – were the top choices among global consumers who were asked to express their interest in a variety of unique food products to be eaten at home.
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Bringing Back the Personal Touch to the Shopping Experience
Bringing Back the Personal Touch to the Shopping Experience
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The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
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Profitable Growth by Closing The loop on Auto buyer Feedback
In Asia Pacific, where demand is dominated by the Chinese market, consumers in the Auto market are maturing and evolving rapidly.
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Press Release: New Censydiam Suite of Business Solutions Helps Brands Grow by Connecting with Deeper Human Emotions
Marketers around the world need a better understanding of what motivates their consumers to buy their brands, and even more importantly, what motivates them to NOT make that purchase.
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ViewsCast™
ViewsCast™ is an automated customer feedback system that uses a combination of IVR˚, SMS, online, and mobile interviews to capture the Voice of the Customer about their latest experience.