The Brave New World of Digital Healthcare
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.
Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies (including websites, e-marketing, social media and healthcare digital applications and services) but also adopting a different orientation to engage and interact with patients on an unprecedented scale.