[WEBINAR]How mobile research can help your business: Case studies to learn from
Ipsos HK Client Seminar - Tuesday 2nd July 2013
At Ipsos ASI, we're using mobile research to understand real-time reaction to advertising and brand experiences. Join this client seminar to find out how we're helping our clients to optimize brand touch-points by measuring 'in the moment' reactions using our new smartphone app.
Liz Musch, Global CEO for Ipsos ASI, will present compelling case studies from around the world and Lynn Quach, Channel Marketing Director - Carlsberg, will share the rationale behind a brand new case study conducted in Hong Kong.
In this seminar, you will learn how mobile surveys gets you closer to understanding how people experience your brand by measuring:
- In the moment reaction to ads and experiences before they're post-rationalized
- Emotional response and motivations
- The power and influence of word of mouth
- Response to all touch-points, including digital, experiential, in-store, in-bar and point of sale
Date: Tuesday, 2nd July 2013
Agenda:
Registrations – 5pm to 5.30 pm
Presentation – 5.30 pm to 6.30 pm
Venue: Ipsos Hong Kong 22/F Leighton Centre, 77 Leighton Road, Causeway Bay, Hong Kong
Questions of registration issues? Contact Kelly Ling:
Via phone on +852-2839-0629 or via email at [email protected]
