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ZOU SAN, TOO BUSY FOR BREAKFAST?
According to the latest Ipsos global survey among consumers in 26 countries, foods from a wide variety of regions or cultures are now favoured at home – including artisanal or retro food and foreign brands, among others.
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Ipsos/Campaign Asia-Pacific 2013 Marketer’s Outlook study
Following a better-than-expected year, marketers are more optimistic, but will place greater emphasis on growing brand loyalty, integrated campaigns, ROI and overall effectiveness.
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InnoQuest – InnoSpark on Packaging
The latest InnoSpark titled "Global Consumers Willing to Fork Out More for Fresh and Sustainable Packaging" is available.
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Seminar: Ipsos’s Enterprise Feedback Management Platform
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations. They do however, often have a negative reputation and are often thought to have some serious issues attached to them.
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[WEBINAR] Ipsos Client Seminar: ViewsCast - Ipsos's Enterprise Feedback Management (EFM) platform
Contact Centres are one of the most important and heavily used customer touchpoints within many organisations.
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Press Release: HKACE Survey – Customer Services Through New Age Channels
The survey of more than 500 Hong Kong customers aged between 15 and 59 was conducted between November 19 and December 7, 2012 by research company Ipsos.
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White paper - In the Mood for Wine: Hong Kong’s New Love Affair
In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.
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[WEBINAR] Ethnography Research
As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.
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Hong Kong smartphone Landscape - Infographic
As the price of Smartphones has decreased, and the additional functionalities they provide, especially in terms of communications, become the norm for society, it is normal than smartphones are now becoming mainstream.
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Poll: Medical tourism around the world
Who Would Go Out of Country for Cheaper Healthcare Services? Six-in-Ten citizens in Asia Pacific would go abroad to seek medic are at lower cost.