White paper - In the Mood for Wine: Hong Kong’s New Love Affair

Consumer Goods

In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu.

3 December 2012

Food & Beverage
Market Research

In today’s Pearl of the Orient, a glass of a fullbodied Bordeaux seems easier to come by than a cup of a potent baijiu. Indeed, the Hong Kong wine market has experienced spectacular growth in recent years and this paper will explore some of the key drivers of that growth as well as recent trends of the oenophilia spreading across the city.

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