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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Global Vaccines Research
As the race to develop a COVID-19 vaccine continues at speed, the world faces many more questions than answers – not only about when we might have a vaccine, but who will get it first, how will they get it and are they willing to have it? And how far will it take us on the journey back to ‘normal’…?
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What Worries the World - October 2020
More than 6 in 10 globally say things in their country are on the wrong track as Coronavirus continues to be the world’s greatest worry.
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Quality of life in European cities
Better city, better life! New survey results for European Commission report on the quality of life in European cities.
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Harnessing the Power of Emotions in Customer Experiences
There is a state of flux or even anguish in the business world today - because no ‘new normal’ exists as brands, their call centres and online channels are all struggling to cope with the high traffic & new level of expectations from consumers.
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How COVID-19 has brought behaviour change thinking into focus
Understanding what shapes behaviour has been integral for brands and governments during the crisis.
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Outside the U.S., Biden is the clear favorite
In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
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Ipsos Webinar Series: Harnessing the Power of Emotions in Customer Experiences
Join our complimentary webinar on Harnessing the Power of Emotions in Customer Experiences. Register now and learn more from our local experts - or let us know if you would prefer a tailored presentation for your business.
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Global consumer sentiment still reviving slowly
More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.