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Ipsos Unveils Key Challenges for Hong Kong Workforce: Lagging Confidence and a Gendered View of AI
New analysis from Ipsos expert highlights a critical confidence deficit among employees and encourages business leaders to address the dual impact of AI on efficiency and gender equality.
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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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[Webinar] China Go Global - Building Successful Brands Overseas
Join our exclusive webinar, "China Go Global: Building Successful Brands Overseas", designed for brands like yours seeking global expansion.
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[WEBINAR] Discover Contextual Brand Tracking
Tracking expectations, context, and empathy to build successful brands.
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[WEBINAR] Unlocking Affluent Asian Consumers: Trends and Opportunities
The Affluent market is a key influencer group and driver of change in nearly every category.
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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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The shifting power of influence
The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.