The APAC Wellness Mandate
How 74% of Affluent Consumers Are Redefining Health?
As the new year focuses minds on health, our latest Ipsos Global Influentials data reveals a powerful truth: for APAC’s affluent, wellness is not a temporary resolution, it’s a core lifestyle. A definitive 74% actively work to maintain their health, a figure that soars to a staggering 96% in China and 90% in India. They are sophisticated connoisseurs who invest in knowledge to optimize their lives, not just passive consumers solving a problem.
The takeaway for brands in 2026 is clear:
The opportunity is not about creating urgency, but about aligning with this deep, existing commitment. Success will come to brands that provide the tools, knowledge, and validation this elite group demands, proving they are a worthy partner in the continuous pursuit of a high-performance life.
