Semiotics expert Paul Yao joins Ipsos Hong Kong to boost Regional Qualitative Leadership
Market Research leader Ipsos announce the nomination of Paul Yao as Regional Key Account Director for Ipsos UU - the Ipsos qualitative research specialists.
A leading semiotics expert, Paul spent over 20 years in Asia Pacific looking after and developing qualitative research with leading research companies, with sector expertise focused on financial services, auto, luxury and hospitality/ resorts.
Darlene Lee, Managing Director for Ipsos Hong Kong says: “We are delighted to welcome Paul to the team at Ipsos HK. His track record of truly understanding client business needs to generate accessible and immediately applicable insights has made him one of the most sought after senior qualitative consultants in the region. His unparalleled expertise, keen cultural sensitivity and perceptiveness already has him being in high demand by our key client partners."
Paul adds: “I have always believed that the power of research is only limited by one’s imagination. So I'm thrilled to join a team designed to encourage me to do just that; With the largest qualitative team in the market, Ipsos HK will be a great base to grow from."
Paul operated as a brand consultant as well as previous roles with Nielsen Hong Kong, Added Value Australia and Lyncs Japan.
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About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.
With offices in 86 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,712,4 million (2 274 M$) in 2013.
