[WEBINAR]Ipsos Client Seminar: Optimizing Your Advertising Effectiveness

With the ever growing fragmentation of media and increased competition for limited consumer attention, now more than ever it is critical that you achieve maximum return on your advertising investment.

In this expert review of global and HK advertisements, delegates learnt some fundamental techniques to help achieve increased return on investment (ROI) from your marketing communications budget.

This fun and interactive session showcased some best practice international TV ads along with several recent local HK TV ads, supported by insights and analysis from Ipsos ASI local and Regional advertising experts.

Whether you're interested in advertising creative, advertising effectiveness or building brand equity through advertising - this presentation is sure to give you some great inspiration and ideas you can take back to your business and apply to your own advertising campaigns.