Brands


Advertising Publication

The Creative Fight Back

Does creativity still matter now?
Brands Event

Ipsos Webinar Series: The Creative Fight Back

Does creativity still matter now?
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
Brands Survey

The Most Influential Brands Study in Hong Kong

The Most Influential Brands in Hong Kong 2019 - These brands go beyond simply being a brand as they possess the exceptional ability to connect with Hong Kong consumers. They shape how we live, work and play.
Brands Publication

Brand growth in times of crisis

Revisiting brand-building during the COVID-19 pandemic.
Brands Publication

COVID-19: The Creative Fightback

How brands can help people to win the war to survive, then revive.
Brands Survey

Germany Retains Top “Nation Brand” Ranking, U.S. Out of Top Five Again

Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.
Brands Publication

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
Brands Publication

Brand Growth: More People, More Often or Both?

The contribution of existing customers to brand growth.