Brands

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
trading up
Brands Publication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
How to drive sustainable brand growth? | Consumer decision-making | Ipsos
Brands Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Customer Experience Event

Ipsos Webinar Series: Harnessing the Power of Emotions in Customer Experiences

Join our complimentary webinar on Harnessing the Power of Emotions in Customer Experiences. Register now and learn more from our local experts - or let us know if you would prefer a tailored presentation for your business.
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Dancing with Duality | Ipsos
Brands Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Brands Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
Fight Back
Advertising Publication

The Creative Fight Back

Does creativity still matter now?
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Brands Event

Ipsos Webinar Series: The Creative Fight Back

Does creativity still matter now?
Woman drops off a package | Brands | Coronavirus world | Ipsos
Brands Publication

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?
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