Brands

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
Five recommendations for brands that want to own their category | Ipsos Denmark
Brands Publication

Five recommendations for brands that want to own their category

Discover our five recommendations for brands that are transitioning from blue to red oceans - in other words, go from being an emerging or non-existent brand to becoming a household name.
The inclusion imperative | KEYS webinar | Ipsos
Public opinion Webinar

KEYS - The inclusion imperative

Rethinking our Assumptions
How Brands Rely on Innovative Packaging to Reduce Plastic Waste
Package Testing Publication

How Brands Rely on Innovative Packaging to Reduce Plastic Waste

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.
Navigating the changing dynamic of e-commerce and DTC relationships
Digital Publication

Navigating the changing dynamic of e-commerce and DTC relationships

We explore the changing dynamic for e-commerce and direct-to-consumer relationships, and offer tips for building and growing e-commerce brands.
How Legacy Brick-and-Mortar Brands Can Grow in a Digital World
Shopper Publication

How Legacy Brick-and-Mortar Brands Can Grow in a Digital World

With a third of consumers primarily shopping online, online sales have the potential to overtake brick-and-mortar retail sales by 2024.
Cultural Intelligence | Ipsos
Brands Webinar

[WEBINAR] Cultural Intelligence

How brands' communication travel across cultures?
MIB
Brands Publication

The Most Influential Brands in Hong Kong 2021

Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
MIB
Brands Event

Ipsos Webinar Series - The Most Influential Brands in Hong Kong

Join us for this free webinar session as we release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
Getting It Right | Ipsos
Brands Survey

Getting It Right: The Brand Strategy Podcast

A fortnightly podcast looking all things brand strategy.
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