Brands

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence (AI) News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
MIB
Brands Publication

The Most Influential Brands in Hong Kong 2021

Ipsos's release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
MIB
Brands Event

Ipsos Webinar Series - The Most Influential Brands in Hong Kong

Join us for this free webinar session as we release the results of the 2021 Ipsos Most Influential Brands study in Hong Kong.
Getting It Right | Ipsos
Brands Survey

Getting It Right: The Brand Strategy Podcast

A fortnightly podcast looking all things brand strategy.
trading up
Brands Publication

Trading Up

How has the pandemic impacted the positive momentum of premium brands?
How to drive sustainable brand growth? | Consumer decision-making | Ipsos
Brands Publication

How to drive sustainable brand growth?

A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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Customer Experience Event

Ipsos Webinar Series: Harnessing the Power of Emotions in Customer Experiences

Join our complimentary webinar on Harnessing the Power of Emotions in Customer Experiences. Register now and learn more from our local experts - or let us know if you would prefer a tailored presentation for your business.
Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
Dancing with Duality | Ipsos
Brands Publication

Dancing with Duality

Achieving brand growth in a mindful and mindless world.
Eight motivators of purchase in the context of COVID-19 | Ipsos | Coronavirus
Brands Publication

Marketing in Changing Times

Reassessing the eight motivators of purchase in the context of COVID-19.
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