Brands

The Most Influential Brands in Hong Kong 2019 - These brands go beyond simply being a brand as they possess the exceptional ability to connect with Hong Kong consumers. They shape how we live, work and play.

Revisiting brand-building during the COVID-19 pandemic.

How brands can help people to win the war to survive, then revive.

Japan is in second place for the first time, while the UK remains in third, and France moves to fourth place - major gains are in the index’s People and Governance sub-categories. Winter Olympics and FIFA World Cup hosts South Korea and Russia improved their images, South Korea most remarkably. The U.S. remains in sixth place.

This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.

The contribution of existing customers to brand growth.

This paper provides a detailed review of considerations each brand should be mindful of to ensure the longevity of their success.

Is it the end of surveys as we know it? Or do they still play a meaningful role in managing and growing brands?

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.