Consumer Behaviour

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:

Lessons and challenges from the automotive industry.

Ipsos - HK & Global Insights - May 2020

Considerations and actions before, during and after coronavirus.

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.