Consumer Behaviour

Two in 5 people say they’ll eat less meat, while a third say they’ll eat fewer dairy products.

Chinese Life under Covid-19: The Change of Behaviours and Attitudes

Hong Kong - New Ipsos Study on the impact of Covid-19 on Hong Kong Consumers reveals big shifts in consumption patterns – but no imminent collapse of consumer confidence.

This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

As COVID-19 continues to spread, how can brands stay relevant to consumers in an increasingly unstable world.

Global consumer confidence index has barely changed since the COVID-19 virus outbreak, but China’s national index is down by more than four points.

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.

The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.