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Trends & Prospective

Luxury Asian
Shopper Publication

Hedonism, Heritage, and Human-Centricity: Unpacking the New Codes of Global Luxury

The global luxury sector is at a fascinating crossroads, defined not by linear growth but by a deep psychological duality. Today’s consumer is caught between two powerful, opposing forces: a ‘Carpe Diem’ urgency for immediate gratification and a profound retreat toward the safety and authority of heritage brands.
Ipsos | Global Trends 2023 Highlights report
Society Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
authenticity is king
Trends & Prospective Publication

81% APAC consumers feel it is possible for a brand to support good causes and make money at the same time

Corporations are responding to calls for fairness and support for key issues by making an effort to demonstrate their empathy.
data dilemmas
Trends & Prospective Publication

81% of APAC consumers feel that it is inevitable that we lose privacy in the future because of technological developments

While there is concern about loss of privacy, most feel it is inevitable. Still, businesses cannot take access to private data for granted.
the tech dimension
Trends & Prospective Publication

78% APAC consumers cannot imagine life without the internet

People need to be persuaded that new technologies will improve their lives rather an adopting them without question
climate antagonism image
Trends & Prospective Publication

82% APAC consumers feel that we are heading for environment disaster unless we change our habits quickly

Climate change has become a visceral reality and people want collaborative leadership
Ipsos | Global Trends | Prospective | Report
Globalisation Survey

Ipsos releases Global Trends 2023: A new world disorder-Hong Kong

As 2023 gets underway, we are entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey from leading insights firm Ipsos shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
podcasts
Qualitative Publication

Insight Out: an Ipsos UU podcast

Insight Out is a monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Demographic change Survey

The Hong Kong New Normal Tracking Study - Consumption Trends March 2021

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:
The New Normal
Consumer Behaviour Survey

Ipsos Study Reveals Latest Consumer Trends in Hong Kong

Cautions Optimism & Lasting Financial Impact
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