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Consumer Behaviour

Consumer Behaviour

Consumer Behaviour Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.

05.07.17

Consumer Behaviour Publication

How COVID-19 has brought behaviour change thinking into focus

Understanding what shapes behaviour has been integral for brands and governments during the crisis.

26.10.20

Consumer confidence Index | National Index | Ipsos

Consumption Survey

Global consumer sentiment still reviving slowly

More countries show gains than losses in economic confidence, but none has recovered to pre-pandemic levels – except China.

19.10.20

Consumer Behaviour Publication

A little happiness goes a long way: How to grow a premium brand during a recession

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

27.07.20

Stay home we deliver | Soaring food prices | Coronavirus | Ipsos

Consumer Behaviour Survey

Soaring food prices: People say they're paying more amid COVID - here's why

Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.

15.07.20

individual behaviour and culture during coronavirus pandemic | Ipsos

Consumer Behaviour Publication

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

08.07.20

Consumer Behaviour Publication

The New Normal - Hong Kong Consumers Post COVID-19

Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:

26.06.20