Consumer Behaviour

The Hong Kong New Normal Tracking Study measures changes in attitudes and behaviour in reaction to the COVID-19 pandemic since March 2020. Highlights from March 2021 wave:

Discover the plan of Gen Z and Millennials groups in Hong Kong on how to use the $5,000 voucher scheme.

Cautions Optimism & Lasting Financial Impact

A new survival strategy in an increasingly volatile world

What citizens of Hong Kong and APAC have thought of 2020 and what they expect will happen this year?

How and where the world shops and dines transformed during the coronavirus pandemic. As health orders in many countries have called for sheltering in place and minimizing non-essential trips to curb the spread of the virus, consumers throughout the world report eating in-restaurant less often (63% on average across 28 countries) and shopping online more often (43%) than they did before the pandemic. However, buying locally – whether from local farmers and manufacturers, local businesses, or local restaurants – is largely unchanged compared to before the pandemic.

Ten countries show significant month-to-month gains in consumer sentiment.

The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.

Understanding what shapes behaviour has been integral for brands and governments during the crisis.