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Consumer Behaviour

Reality Check
Consumer Behaviour Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.
The Culture of Service Appreciation in Hong Kong
Consumer Behaviour Publication

The Culture of Service Appreciation in Hong Kong

The Culture of Service Appreciation in Hong Kong Survey Report 2013 provides an analysis of key trends of service appreciation in the Customer Services sector in Hong Kong, surveying over 1,000 customers and employees from the customer services sector.
Market Research Survey

Press Release: The Attitudes and Behaviour of Hong Kong’s Poorest 20%

Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
Consumer Behaviour Event

[WEBINAR] Ethnography Research

As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.
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