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Consumer Behaviour

Reality Check
Consumer Behaviour Publication

Reality Check - Drive Growth, by Understanding the Reality of How People Choose Brands

We explore why basing your brand evaluation around people – and the reality of how they choose brands – can help you identify and pursue the best strategy for growth.
Market Research Survey

Press Release: The Attitudes and Behaviour of Hong Kong’s Poorest 20%

Over the past 7 years, Media Atlas has looked at many groups and sectors of the Hong Kong population. This year, we focus on the poorest 20% of the Hong Kong population.
Consumer Behaviour Event

[WEBINAR] Ethnography Research

As markets become more complex and competitive, brands are looking for more in-depth insights about consumers, their environments and interactions, which can be difficult to capture using traditional market research tools.
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