The HoReCa sector has seen huge shifts to its business because of coronavirus as lockdowns globally dramatically reduced demand in out-of-home (OOH) occasions.
Prior to coronavirus OOH channels accounted for 33% of all food and beverage sales in the most affluent markets.
The impact of lockdown on OOH’s volume share was immediate, with occasions also seeing a dramatic change. Ipsos data shows that, in the second half of March, consumers shifted the majority of alcohol consumption to previously untypical occasions: My Home +35% (vs. Restaurant -75%), Alone +32% (vs. Groups 5+ -43%), Watching TV (Non-Sports) +53% (vs. Party -67%).
The challenge now is that as consumers are unlikely to go back pre-outbreak levels of HoReCa, and we see the rise of new trends, such as the emergence of the “home chef”, how do brands respond to this.
In this paper we look at what the future may look like for HoReCa and the opportunities this may offer.
[WEBINAR] The Forces of Customer Experience
Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
[CANCELLED] Ipsos Event: Bank, Finance & Insurance: 2020 & Beyond
Thank you very much for registering to our event “Bank, Finance & Insurance 2020” planned for the 12th February.
In view of the epidemic outbreak in the region, we consider it safer for all to cancel this event.
Instead, to allow you to benefit from the data, insights and case studies we intended to share on the day, we will be setting up a series of webinars towards the end of February. More will be announced on this soon.