Environment

We share examples of brands launching programs that involve customers returning in-store, while doing good for the environment and local community.

We share insights to help brands under­stand how consumers think of and act upon sustainability initiatives.

Following a challenging 2021, people around the world are optimistic that 2022 will be a better year.

Most people across 25 countries now it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

The pandemic has forced people to rethink their priorities and behaviours as they seek a more resilient and sustainable future. The 2021 Tetra Pak Index conducted in partnership with Ipsos explores shopper attitudes and action today when it comes to food, health and the environment.

In the lead-up to COP26, the 2021 UN Climate Change Conference, an average of 51% across the 28 counties feel that it is right to prioritise the impact on the environment, nearly double the 26% who put greater weight on economic impacts.

How brands can lead the way to activate consumer behaviour change in sustainability.

Anticipating Demographic, Environmental & Technological Change

SpeakEasy is the Ipsos Syndicated Community Panel which focuses on the everyday needs & attitudes of Hong Kong Gen Z & Millennial consumers.