Generation X

Generational Marketing: Breaking free from stereotypes
Brand Health Publication

Generational Marketing: Breaking free from stereotypes

How to build brand success across generations with the power of empathy
Ipsos | Generations | Foreword
Generation X Publication

We need to talk about generations - Understanding generations

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
HK consumption
Consumption Survey

HONG KONG CONSUMPTION VOUCHER SCHEME – Consumer Preferences

Discover the plan of Gen Z and Millennials groups in Hong Kong on how to use the $5,000 voucher scheme.
Growth
Communities Publication

THE SUSTAINABILITY OPPORTUNITY IN HONG KONG?

SpeakEasy is the Ipsos Syndicated Community Panel which focuses on the everyday needs & attitudes of Hong Kong Gen Z & Millennial consumers.