Healthcare

Whose opinions really matter? 

Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.

As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.

Who Would Go Out of Country for Cheaper Healthcare Services? Six-in-Ten citizens in Asia Pacific would go abroad to seek medic are at lower cost.