Healthcare

How connected health is disrupting the world of MedTech?

When it comes to the fight against cancer, we are on the cusp of a revolution. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – explores how cancer treatment will change in the coming decades.

The adoption of universal healthcare coverage has opened the door to new and long-lasting partnerships between national governments and healthcare providers of all kinds. As growing economies in Southeast Asia seek to modernise their healthcare coverage, three countries stand out for their strong potential as key markets within the industry.

The following examples showcase how we work with our Healthcare clients across a range of issues to deliver actionable insights.

With the proliferation of information on medicine and healthcare on the internet, Ipsos conducted a study to understand what behaviour is exhibited by consumers in Singapore, Hong Kong, Thailand and Japan, when it comes to accessing online medical information

Whose opinions really matter? 

Success in the increasingly digital world for pharmaceutical companies means not only significantly increasing their investment in digital marketing strategies but also adopting a different orientation to engage and interact with patients on an unprecedented scale.

As the digital age has been radically changing the access to information and behaviours of people around the world, Ipsos Healthcare and Ruder Finn Asia Health & Wellness jointly conducted a survey in the last quarter of 2012 to examine how physicians’ online behaviour in the use of digital and social media channels has been transformed.

Who Would Go Out of Country for Cheaper Healthcare Services? Six-in-Ten citizens in Asia Pacific would go abroad to seek medic are at lower cost.