[WEBINAR]Ipsos HK Seminar: Uncovering Your Customer Network

Whose opinions really matter? 

A key part of what is known as 'Influence Marketing’, this question is asked by all marketers in need to focus on those key customers that matter most to their business. In the pharmaceutical arena, the challenges are even greater due to the lack of publicly available information.

Physicians’ prescribing behavior is traditionally driven by different driving forces which includes product attributes (efficacy, safety, cost and access), pharmaceutical companies’ marketing activities and the opinions of other healthcare professionals, shaping effective influence marketing strategies.

By combining social network analysis - an essential technique in modern sociology and primary market research, Ipsos Healthcare will showcase what insights & actions can be drawn for Healthcare brands. We will also reveal a brand-building research framework that links major sources of commercial equity in a multi-channel world.

Primarily aimed at Healthcare professionals, this seminar’s insights will also prove useful to all marketers in need of understanding & reaching key influencers in their respective markets.

About the speaker:

Adrian Mak - Director - Ipsos Healthcare

Adrian is Director of the Ipsos Healthcare division in Hong Kong, Ipsos’s healthcare and life sciences research experts.

His focus on Pharma, Medical Device and Biotechnology allows him to support both the Marketing and Medical Affairs functions to grow, especially emerging markets.

Adrian holds a B.S. in Genetics from University of Wisconsin – Madison, and a M.S. in Neuroscience from the University of Pennsylvania.

Join us and other senior marketers for a free Client Seminar and learn how uncovering your customer
network can empower your brand.

Date:
Tuesday - 29 April 2014

Agenda:
Registration & refreshments: 4.30PM - 5.00PM
Presentation: 5:00PM - 6:00PM

Venue:
Ipsos Hong Kong
22/F Leighton Centre, 77 Leighton Road,
Causeway Bay, Hong Kong