[WEBINAR]Ipsos HK Seminar: How to Make your Packaging Stand Out?
Sometimes called the fifth 'P' of marketing (along with product, price, promotion & place), packaging rose from being a simple commodity, a ‘necessary evil’ allowing the product to reach supermarket shelves and ultimately consumers, to become a powerful marketing tool in its own right, especially among FMCGs.
For years now, the art of mastering packaging communication has been refined, fuelled by innovation and the use of new research and marketing techniques.
So can you make your packaging stand out?
At this seminar, we’ll share some of the best and most advanced techniques industry leaders use for their products’ packaging, including:
- How important is packaging on the overall media mix
- How to design packs for visibility, usability and comprehension
- How to reduce research costs through the use of virtual shelves
- How Eye Tracking and Biometrics can improve understanding on how customers read packs
Join us and other senior CPG marketers for this free client seminar and learn how your brand can benefit from this packaging master class.
About the speaker:
Mark Kidd - Research Director - Ipsos InnoQuest
Mark heads the Ipsos’ InnoQuest team in Hong Kong, dedicated to innovation and new product development. He has over 15 years of research experience, working with clients from various industries such as Finance, Food & Beverage, Transport
Mark joined Synovate (now Ipsos) in Shanghai in September 2005 and in 2010 became the Greater China Analytical Consultant for Branding Research where he was responsible for helping the Client Servicing Teams in China, Hong Kong and Taiwan designs and analyse brand positioning research.
Date:
Friday - 13 June 2014
Agenda:
Registration & refreshments: 4.30PM - 5.00PM
Presentation: 5:00PM - 6:00PM
Venue:
Ipsos Hong Kong
22/F Leighton Centre, 77 Leighton Road,
Causeway Bay, Hong Kong
