Social Media

Social intelligence is the ability to collect, monitor and analyse available social media data feeds (including social media networks, blogs, forums and comments) to understand what is being said about a topic, brand, organisation or other entity.

Why only some advertising gets talked about on social media and becomes famous

A run-through of the what, why, and how of unknown unknowns in social intelligence.

Our new Ipsos Views paper from Ipsos’ Social Intelligence Analytics team examines the journey of social media data, from tech platforms to research solutions.

These are the reports, stories and videos that got you talking, sharing and engaging with us.

With the situation changing daily, the focus of online COVID-19-related conversation is constantly evolving in response.

Understanding consumers with and without social media.

An in-depth analysis of social media usage habits worldwide.

The Sri Lankan government shut down some social media access after a terrorist attack in April.