Social Media

Ipsos is pleased to announce the acquisition of Synthesio for an amount of over USD50 million in cash.

For brands to better leverage the increasingly connected world of social media, we’ve created a safe environment to test out ideas, concepts and campaigns. Welcome to Ipsos Digital Communities.

Middle-class parents are twice as likely as working-class parents to ignore their children and focus on their phones instead, with mothers the worst offenders, a report has found.

Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.

Is social media an ineffective marketing tool?

Ipsos statistics published last October showed the fast growth of smartphone adoption with 71% of owners in Hong Kong using social media apps. The smartphone penetration rate is now over 80% among Hong Kong’s Generation Y.

Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond.