Understanding India’s Affluentials
New research shows that 87% of the mass affluent in India are on Twitter and use it on a regular basis.
India’s affluent audience – highly sought-after by brands – has proved challenging for marketers to reach and engage through traditional channels.
This Ipsos/Twitter study explores the world of the mass affluent to help marketers gain a better understanding of their personal values, attitudes, digital and social media habits, and how they spend their money.
• 74% are looking for environmentally friendly products.
• 46% engage with brands for latest news about products and services.
• 75% say that affluence brings with it a "greater responsibility“.
Download the report for more perspectives, including from "affluentials" in Indonesia, Saudi Arabia and Singapore.
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