Wallet Allocation Optimizer (WAO)

Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.

Wallet Allocation Optimizer (WAO!) is the result of comprehensive research and development proving that most of the common measures of customer performance are used in an overly simplified way by many brands and have little connection to real business results.

Ipsos Loyalty’s WAO! provides a creative solution which will help marketers build stronger customer relationships leading to greater business success and more sustainable brands.

Marketers know that strong relationships with their customers are crucial to their success. Ipsos Loyalty’s newest research solution is designed to help turn CRM (Customer Relationship Management) into increased share of wallet, and ultimately share of market.

Aimed at helping executives understand the share of wallet dynamics in their businesses, in every industry sector, Ipsos Loyalty has launched a new solution called Wallet Allocation Optimizer (WAO!).

Press Release

Consumer & Shopper