[WEBINAR]PLSme! A model for decision making in media and content
The Media & Content world faces very specific challenges: its consumers’ unique decision process, the low switching cost between brands and the high pace of change, with revenue sources multiplying exponentially. As the success - or failure - of its products & brands scales almost instantly, it has become a ‘winner takes all’ game.
Understanding and monetizing audiences in this market requires a framework specifically built for media and content brands.
The need to provide the most compelling content and optimise its performance has driven Ipsos MediaCT to develop “PLSme!”, a new framework for understanding audience relationships with media content and brands. It comprises three tailored metrics, underpinned by a concise set of questions that can be added to any tracker or standalone survey:
- Pick Me!To diagnose and build stand out and appeal
- Love Me! To diagnose and build engagement
- Share Me! To build successful monetization strategies
Importantly, Ipsos MediaCT have developed a constantly growing database of sector specific benchmarks for these measures, to enable comparison of individual content’s scores.
Join us and other senior Media marketers at this FREE client seminar, showcasing relevant APAC case studies, and discover how the PLSme! framework can make a difference for you and your brand.
Our Speaker
Gailynn Nicks is the Global Head of Products and Knowledge for Ipsos MediaCT, the division of Ipsos specialising in media, content and technology.
She has been responsible for the global development and deployment of Ipsos’ proprietary tools and techniques for over a decade, bringing new ideas and approaches to leading brands around the globe.
Gailynn has a degree in Statistics and Economics from the University of Cape Town and an MBA from UNISA.
Date: Tuesday 5th August 2014
Agenda: Registration & Refreshments: 9:30am - 10:00am
Presentation: 10:00am - 11:00am
Venue: Ipsos Hong Kong
22/F Leighton Centre, 77 Leighton Road,Causeway Bay, Hong Kong
