White paper: Social matters – but just how much

Whilst social media has won a huge following of connected consumers in recent years, there has been a lot of discussion about how marketers should respond. Some companies have come a long way, but there are still signs that this is a work in progress - with analog mindsets lingering in some organisations. Ipsos in Hong Kong worked with Ogilvy to define the pulse of social media in Asia with an industry survey of senior executives and professionals: here's what our respondents said.