Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.
The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behaviour and expectations from the online world they grew up with.
ASEAN is host to two of the world's most important emerging markets for Automotive - Thailand and Indonesia. In our latest automotive publication our Automotive team provide you with an outlook on the Indonesian automotive industry in 2020, including the opportunities and challenges that automotive OEMs and parts manufacturers will need to address.
What is the difference between luxury and mass market today? As premium brands grow and deliver constantly new experiences and personalised services, they are redefining the frontier between the two worlds, which is now more blurred than ever.
We are predicting that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
When it comes to marketing to the Millennial generation across Asia, brands must be authentic and relevant. This was the consensus from a recent panel session on understanding young people in the region, held by the American Chamber of Commerce in Singapore.
Middle-income earners are on the rise across the Association of South-East Asian Nations’ (Asean), a demographic shift that is driving demand for better healthcare and medical devices that facilitate more efficient treatment.
The continued steady growth of the truck population over the past several years reflects Indonesia's growing economic activity, where trucks are generally being stretched in their usage to obtain maximum value from them.
Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.
