Insights Hub

All content

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  Artificial Intelligence (AI) Publication

  Synthetic Data: From Hype to Reality - A Guide to Responsible Adoption

  Synthetic data, powered by AI, is transforming the market research industry. The question isn’t if, but when and how. Recognizing the potential, but also the possible pitfalls, of the issue, our clients asked us to provide Ipsos’ trusted perspective on the topic.

  13.10.25
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  Healthcare Survey

  Low awareness of GLP-1s globally, but high in the most advanced economies

  Despite media discussions around the drugs, only around a third across 30 countries have heard about the drugs, with a lot of the discourse taking place via social media according to the Ipsos Health Service Report.

  13.10.25
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  Education Survey

  Majorities in all countries now support banning under-14s from using social media

  Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.

  13.10.25
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  Economy Survey

  [PRESS RELEASE] - Indonesians Remain Cautious Yet Open Toward Trump’s Economic Policies

  In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs. Let's take a closer look at the findings for Indonesia.

  07.07.25
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  Politics Survey

  Global worry about the impact of Trump’s economic policies

  In a new 29-country study we look at what the world thinks about President Trump’s economic policies and tariffs.

  03.07.25
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  Global Advisor Survey

  [PRESS RELEASE] - Global Consumer Confidence Index June 2025

  Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025

  30.06.25
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  Consumer Confidence Index Survey

  June 2025: Global consumer confidence rises for first time in five months

  Sentiment is up significantly in both the Asia-Pacific and Europe according to the Ipsos Global Consumer Confidence Index for June 2025

  30.06.25
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  Innovation Publication

  Ignite Growth with Collective Innovation

  Ipsos, one of the world’s leading market research companies, announces today the launch of Collective Innovation, an end-to-end offer designed to help businesses accelerate their innovation development with higher success rates.

  27.06.25
• Artificial Intelligence Publication

  Views on AI

  Quick access to all Ipsos Views on Artificial Intelligence

  18.06.25
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  Artificial Intelligence Publication

  [PRESS RELEASE] - The Ipsos AI Monitor 2025

  In an atmosphere of both worry and wonder surrounding the use of AI, trust issues abound. Our 30-country report reveals regional differences in the level of excitement about advances in artificial intelligence, confidence in responsible use, and expectations of future impacts.

  12.06.25
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  Ipsos Update Publication

  Ipsos Update – June 2025

  Generations, ESG, Fandom … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

  02.06.25
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  Brands Publication

  The Rising Tide of Private Labels: How name brands can stay afloat

  By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.

  15.05.25