The dynamic, rapidly changing, consumer controlled environment demands that we rethink how we build brands, from a static approach to a dynamic, evolving philosophy.
Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.
According to Ipsos Global Advisor - Ipsos Global Happiness 2023 report unveils that globally Indonesia is ranked 12th country in the matter of #happiness - Nearly four-fifths of Indonesian (79%) consider themselves happy.
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Ipsos unveils a new global study carried out in 32 countries in collaboration with the Global Institute for Women’s Leadership at King’s College London for International Women’s Day.
Ipsos has announced the result of “Indonesia Short Video White Paper 2023”. The white paper highlights the transformation in the way Indonesian people access media and how a short video platform can stand out in the industry. The white paper also mentions finding about SnackVideo who has grown rapidly during 3 years operation in Indonesia with 318% compound annual growth rate and reached 43 million of monthly active users in 2022.
