Consumer Behaviour

Ipsos Indonesia Insight - Tariff Tensions Spark Anxiety in Purchasing Power; while also enabling Indonesians to Embrace Local Pride

Sentiment is mixed in both Latin America and Europe.

Sentiment declines sharply among many European countries according to the Ipsos Global Consumer Confidence Index for December 2024

Konflik kognitif dinilai cukup penting dalam pengambilan keputusan manusia dan konflik ini juga dapat dimanfaatkan untuk memprediksi maupun mengubah perilaku manusia.

Ipsos kali ini membahas riset terbarunya mengenai perilaku konsumen global dalam menghadapi isu-isu lingkungan, sustainability, inflasi, kesehatan, dan masih banyak lagi.

The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.

Ipsos in Indonesia proudly released Connecting The Dots – an Ipsos Flair 2022 edition that reflects how Indonesia emerged from the COVID-19 pandemic, how Indonesia anticipated inflation & the energy crisis, and how digitalization and local brands dominated Indonesian consumer preferences.

SEA Ahead Wave 5: Shifts & Sentiments revealed that consumers in Southeast Asia was starting to access (69%) and purchase products (66%) through live streaming.

With varying lockdowns across the region and vaccine rollout commencing this year, we witnessed the changing mindsets of citizens across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.