Generation Z

Ipsos Generations Report 2026
Generations Press release

[PRESS RELEASE] From Gen Z to Millennials, Ipsos Reveals Indonesia’s Generational Dynamics

Young Generations Dominate Indonesia, But Millennials Remain the Main Driver of Economic Power
Digital Wallet Research 2026
Digital Press release

Mapping the Digital Wallet Landscape in 2026: Which Platform Leads as Users’ Preferred Choice, According to Ipsos Survey?

Attractive promotions and account security have become important factors in choosing a digital wallet.
Gen Z
Generation Z Survey

Gen Z: Sang Pemimpin Masa Depan Indonesia dengan Kombinasi antar Teknologi dan Manusia

Ipsos, perusahaan riset pasar terkemuka global, merilis surveinya terkait potensi Gen Z dalam masa depan perekonomian di Indonesia.
Ipsos Generations Report
Generations Survey

Ipsos Generations Report 2024 - Indonesia

Ipsos Generations Report 2024 menemukan bahwa sebagian besar orang tidak mengetahui generasi mereka. Laporan ini juga mengungkap mitos generasi, peluang yang dilewatkan brand, dan mengapa perubahan demografis bukan hanya masalah politik.
IMS 2024
Ipsos Marketing Summit 2024 Survey

Ipsos Marketing Summit 2024 " Metamorphosis: Marketing for a Dynamic World"

Ipsos Marketing Summit (IMS) 2024 merupakan event Ipsos Indonesia pertama di 2024, dan telah sukses digelar pada 6 Maret 2024.