Ipsos MRBI Brandshout October 2022

Ipsos Ireland Omnipoll asked 1,000 adults aged 15+ to recall an advertisement they have seen or heard recently anywhere. You can download the PDF version of the chart below

Lidl again leads the latest Brandshout ad recall league table, Ipsos reports. The last time the German discounter topped the list was June. Aldi jumped five places in October to take second place, followed by Vodafone, which was the league leader in September. The October top five was completed  by Tesco (up from ninth) and SuperValu, up from 17th.

Three moved up two spaces to sixth, followed by Bank of Ireland, again in seventh place, and Dunnes Stores, up from 11th. McDonald’s slipped from third place to ninth and Sky, down from third. New entrant Apple shared 11th place with the National Lottery (13th). Coca-Cola/Diet Coke was 13th in October, followed by Nike and Just Eat, in joint 14th place.

Completing the October list were new entrant VHI, Guinness (down from sixth) and three new entrants – AIB, Quote Devil and Heineken. BrandShout, conducted by Ipsos for Marketing.ie, is based on interviews with a new national panel of 1,000 adults every fortnight.

Brandshout

 

 

Download

The author(s)

Related news

  • Ipsos/JNLR 2025/1 Summary Results
    Radio Survey

    Ipsos/JNLR 2025/1 Summary Results

    The latest JNLR/Ipsos report into radio listening is published today (15th May 2025). It covers the period from April 2024 to March 2025. The latest JNLR/Ipsos report into radio listening is published today (15th May 2025). It covers the period from April 2024 to March 2025.
  • Radio Listening
    Radio Survey

    Ipsos/JNLR 2024/4 Summary Results

    The latest results show 3.47 million listeners (15+) tune into radio every weekday – that is daily radio listening at 79.8% of all adults. Listening levels in the past week increase to 90.2% of the population. Among the younger market, 15 to 34’s, 68.5% listen to radio daily.
  • Guy on tram listening to radio
    Radio Survey

    JNLR Press Release 2024 - 3

    The latest JNLR/Ipsos report into radio listening is published today (7th November 2024). It covers the period from October 2023 to September 2024.

    The latest results show 3.42 million listeners (15+) tune into radio every weekday – that is daily radio listening at 79.5% of all adults. Listening levels in the past week increase to 89.7% of the population.

    A total of c 16,600 people were interviewed during the survey period by Ipsos B&A, on behalf of JNLR.