Search
-
Ipsos MRBI Brandshout August 2021
Vodafone jump one place to take the top spot for the August BrandShout, followed by Aldi holding second position, joint with Lidl. Bank of Ireland in fourth, with new comer Specsavers at fifth position.
-
Ipsos MRBI Brandshout July 2021
Bank of Ireland rises to number one in the July BrandShout, the first time a bank has taken the top spot. Aldi has dropped one place to joint second with Vodafone. Followed by Lidl in fourth and the HSE/Covid-19 holding steady in fifth.
-
Ipsos MRBI Brandshout June 2021
Aldi steps up one place to the top spot in brand recall for June, followed by Vodafone and then Coke/Diet Coke (both brands ranked sixth in May). Virgin Media is up six places to number four, followed by HSE/Covid-19 in fifth position, its lowest registered so far this year.
-
Ipsos MRBI Brandshout May 2021
Lidl holds the top spot in the May brand recall, followed by Aldi and the HSE/Covid-19. Bank of Ireland jump to number four following their ‘F-Word’ campaign.
-
Ipsos MRBI Brandshout February 2021
As lockdown continues due to Covid-19, it is unsurprising that supermarkets hold the top 3 spots for spontaneous brand recall, led by Aldi. These are followed by the HSE, which received the most mentions in January.
-
JNLR digital listening report
The new JNLR digital listening report shows digital listening growing, especially among young people, with smart speakers the new frontier for digital radio.
-
Ipsos MRBI BrandShout January 2021
Ipsos MRBI research on advertising saliency shows that the public awareness Covid-19 ads jumped from eight spot in December, to number one spot in January.
-
Ipsos MRBI/JNLR 2020/3 Summary Results
The latest JNLR/Ipsos MRBI report into radio listening is published today (5th November 2020). It covers the 12-month period from October 2019 to September 2020.
-
Radio Activity during Coronavirus
Ipsos MRBI conducted a telephone survey on radio listening activity in April, following the widespread restrictions on movement placed on the entire population due to the Coronavirus outbreak. The survey was conducted to provide visibility on radio listening activity in this period and to understand the impact on listening behaviour among the population since restrictions were put in place.
-
Ipsos MRBI/JNLR 2019/4 Summary Results
the latest JNLR/Ipsos MRBI report into radio listening is published today (6th February 2020). It covers the 12-month period from January to December 2019.