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Ipsos MRBI/JNLR - July 2017
The latest JNLR/Ipsos MRBI report into radio listening is published today (27th July 2017). It covers the 12-month period from July 2016 to June 2017.
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Ipsos Update - June 2017
Welcome to the June edition of Ipsos Update – our monthly round-up of research and thinking from Ipsos’ teams around the world.
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Ipsos MRBI/JNLR - April 2017
The latest JNLR/Ipsos MRBI report into radio listening is published today (27th April 2017). It covers the 12-month period from April 2016 to March 2017
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The Need for Speed: Overnight Qual
To stay in touch with the sheer pace of information delivery, we’ve created a fast and lean qualitative approach – Overnight Qual – to deliver insights at speed.
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Ipsos MRBI/JNLR Q4 2016
The latest JNLR/Ipsos MRBI report into radio listening is published today (2nd February 2017). It covers the 12-month period from January to December 2016.
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JNLR Press Release – July 2016
The latest JNLR/Ipsos MRBI report into radio listening is published today (27th July 2016). It covers the 12-month period from July 2015 to June 2016.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we’ve witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it’s watching videos, shopping and making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.
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Web Listening
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.