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Strong appeal of Black Friday sales despite low levels of trust in advertised discounts
Just under 40% of consumers plan on purchasing during the upcoming sales, with those consumers expecting to spend an average of €400.
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Where brands and retailers should place their bets this holiday shopping season
Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
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Ipsos MRBI Brandshout November 2021
The top five brand recall is dominated by grocery retailers. Aldi jumps up five places to claim the top spot, pushing Lidl down one to second position. M&S is a new comer in third followed by Dunnes Stories and Vodafone at joint fourth
Execution Measurement
Measuring the execution of brand strategy.
Channel Sizing
Sizing channel opportunities.
Assortment / Line Optimisation
Create a winning product line.
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Coping with the new reality imposed on qualitative studies
Niall McCaffrey on how the socially distanced moderator is coping with the new reality imposed on qualitative studies.
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Food for thought: Would you like real or fake meat with that?
Four in ten people say they would eat a plant-based substitute for meat.
Customer Counting
Driving sales conversion, transaction size and staff optimisation.