The CCPC has published research conducted by Ipsos exploring consumer buying behaviours in advance of the upcoming Black Friday/Cyber Monday sales.
Electronics are the most popular purchase in the sales, with almost half of shoppers planning on buying a tablet, laptop, mobile phone or other electronic product. Just over a third plan to buy clothing or footwear, rising to half of under-25s who plan to shop in the sales.
The research also found that most consumers who are planning purchases (65%) reported that the price of the item would be the most important deciding factor in the purchase, with 23% saying that the discount is the most important factor. However, consumer confidence in the accuracy of advertised discounts is low. Of consumers intending to buy in the sales, 49% stated that they do not trust the accuracy of the discount information provided.