Highlights from November Social Messaging 2017:
• 61% of adults aged 15+ have a WhatsApp account, the highest figure recorded to date.
• 1.4 million adults aged 15+ in the Republic of Ireland use WhatsApp on a daily basis.
*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for November 2017 infographic.
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in November 2017.
For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at [email protected].
For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at [email protected]
Social Networking and Messaging Trackers December 2019
Highlights from December 2019 Social Networking Tracker:
Both LinkedIn and Pinterest recorded increases of 5% for account ownership in December 2019. LinkedIn now holds a 35% account ownership, and Pinterest holds 27%.
While TikTok account ownership stands at just 6%, 43% of account owners use it daily. This represents over 90,000 Irish adults aged 15+.
[EVENT] Europe launch of Global Business Influencers 2018
September 25 - Global Business Influencers make business decisions worth trillions of dollars and wield significant power when it comes to deciding how to manage and spend their personal wealth, representing the key to profitability for many industries, including B2B, finance, luxury, travel and others.