Social Messaging - Nov 17

61% of adults aged 15+ have a WhatsApp account, the highest figure recorded to date. 1.4 million adults aged 15+ in the Republic of Ireland use WhatsApp on a daily basis.

Social Messaging - Nov 17

Highlights from November Social Messaging 2017:

•    61% of adults aged 15+ have a WhatsApp account, the highest figure recorded to date.
•    1.4 million adults aged 15+ in the Republic of Ireland use WhatsApp on a daily basis.

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for November 2017 infographic. 

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone in November 2017.

For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at belinda.norton@ipsos.com. 
For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at rebecca.porter@ipsos.com